How Much Is Dental Anxiety Costing Your Practice?

How Much Is Dental Anxiety Costing Your Practice?

24

Longer visits or special measures.

Estimated monthly impact
$1,836/mo

24 patients each month need extra time or support.

What if more of those appointments went smoothly?

Paperplane VR headset used chairside during a dental visit

Paperplane uses VR to help patients stay calm, still and engaged during treatment.

Potential net gain / month
$635

See how it's estimated
or

VR backed by clinical results

2.05×
odds of controlled anxiety
41%
lower observed pain
9.3/10
parent satisfaction
Learn more about the clinical results (preliminary, unpublished) ›

Your numbers

Potential monthly value: $734  ·  Paperplane membership: −$99

Study design & population RCT · PRELIMINARY

Randomized, parallel-group trial at CHU Sainte-Justine. 385 children aged 6–17, 34% neurodivergent. Results are preliminary and not yet peer-reviewed or published.

Comparison group

Paperplane VR was compared against active tablet/TV distraction, the standard non-pharmacological comfort measure (nitrous oxide cases excluded so results aren't confounded by sedation).

Results

Anxiety stayed controlled at roughly 2.05× the odds of the tablet/TV group (p = 0.003). Observed pain fell 41% (FLACC-R 1.7 → 1.0). Parent satisfaction averaged 9.3/10 vs 8.6 in the control group.

Side effects

About 5% reported mild, temporary effects (headache or fatigue); no serious adverse events.

Neurodivergent patients

34% of participants were neurodivergent, with gains in anxiety control and cooperation similar to the study overall.

The cost-of-fear pilot COST PILOT

A separate study (Baker et al., WDC 2024) compared 89 fearful children to 89 matched, non-fearful children and found fearful patients cost $918/year more to treat ($1,181 vs $263, p < 0.001). Fearful patients also started care about 2.2 years later on average.

Cost categoryFearfulNon-fearfulDifference
Restorative$573$32+$541
Previous visits (other clinics)$94$7+$87
Pulp therapy$66$7+$59
Surgical & extraction$56$7+$49
Drugs (antibiotic + analgesic)$39$0+$39
Prevention$53$16+$37
Initial exam$189$183+$6
Total$1,181$263+$918

How the calculator works

monthly cost = extra-support patients × ($918 ÷ 12)potential value = monthly cost × 40%net gain = max(0, potential value − $99)

Important: the clinical trial measured anxiety and pain — not financial savings. The 40% "potential value" figure is a directional calculator scenario, built by using the trial's pain reduction as a stand-in for how much of the $918/year cost might be avoided. It is not a measured financial result, and actual savings will vary by practice, fee schedule and payer mix. Net gain is floored at $0.

Limitations

The efficacy trial and cost pilot are two separate studies, not one combined study — the $/month figure bridges them. Results come from one pediatric-focused site and may not generalize to every practice; your own patient mix, fees and payer terms will change the real numbers.

Try Paperplane in your practice

$99/month, no upfront cost·Hardware and warranty included·Cancel anytime

Includes software and support — clinic-ready and compatible with standard disinfecting wipes like CaviWipes.

30-day risk-free trial — full refund if you return the kit within 30 days of delivery.

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